For decades, broadcast television reigned supreme. It was the only game in town if you wanted to reach audiences at scale. Buy a spot during the six o’clock news, the Thursday night drama, or the big Sunday game, and you could guarantee exposure. I know—because I used to work in broadcast at a CBS affiliate. The model was predictable, the audiences were captive, and the ads were baked into the viewing experience.

Connected TV (CTV) programmatic ads have emerged as one of the most effective ways for businesses to reach targeted audiences on streaming platforms like Hulu, Peacock, Roku, and ESPN+. With more consumers cutting the cord and turning to streaming services, traditional TV ads are no longer enough. Programmatic CTV advertising offers better targeting, better reporting, and better returns.

Want to stop guessing if your ad spend is working & start knowing? I just published a blog showing how to calculate ROI for paid ads in a way that actually makes sense (yes, without tedious spreadsheets).

Thinking about launching your business in 2025? You’re not alone—and the good news is, this could be the best time in history to do it. With access to powerful digital tools, evolving consumer behavior, and an economy shifting toward personalization and local services, the opportunity is there if you know how to capitalize on it.

We’ve spent years managing ad campaigns across industries—from healthcare to real estate to professional services. What we know is simple: when campaigns are set up right and monitored closely, they generate results. When they’re neglected or built on guesswork, they burn cash.

If you're still saving files to your desktop or emailing Word documents back and forth, it's time to level up. Enter Google Workspace—Google’s all-in-one platform that helps businesses collaborate, communicate, and stay organized without the tech headaches.

In the high-touch world of cosmetic and med spa treatments, clients expect precision, professionalism, and great results. Your marketing should be no different. Yet far too many spa owners spend their advertising dollars boosting posts or running generic campaigns without any real strategy behind them.

Elective procedures aren't usually covered by insurance, which means patients are savvier and more selective when choosing where to spend their money. Unlike traditional medical care where referrals dominate, elective medicine thrives on search engine visibility, online reviews, and aesthetic branding.

If your med spa doesn't show up when someone searches "lip fillers near me" or "best med spa in Jacksonville," you’re missing out on a high-intent, ready-to-convert audience.

Savannah has always been known for its timeless charm and historic streets, but it is quietly becoming one of Georgia’s most vibrant elective medical markets. Tourism is booming, residential growth is steady, and the modern Savannahian values self-care, wellness, and aesthetic confidence. Here's how med spas, cosmetic surgery centers, dermatology clinics, and private-pay dental offices can tap in and how your practice can lead that curve.

The marketing industry has always been a fast-moving train. But in recent years, the shift toward full-service agencies has gone from trend to transformation. Businesses, especially small to mid-sized ones, no longer have the time, expertise, or bandwidth to manage a fragmented stack of vendors for content, SEO, media buying, branding, social, video, and everything in between.

We understand the challenges of shifting from old-school marketing to modern solutions. We’ve guided businesses through this transition with empathy, patience, and results-driven strategies. Our Google Ads campaigns are managed by experts who don’t just push buttons—we think strategically, optimize consistently, and communicate clearly.

Leverage What You Know to Lead Where You Go.

If your business relies on local customers, showing up at the top of search results isn't a luxury—it’s a necessity. That's where Local SEO (Search Engine Optimization) comes in. A strong local SEO strategy ensures your business gets found by the people who matter most: nearby customers ready to buy.

Programmatic advertising has already revolutionized how we buy and place ads—but the future promises even bigger shifts. As technology evolves and consumer behaviors change, marketers need to stay sharp and adapt quickly.

Here’s a look at the key trends shaping the next wave of programmatic advertising.

Launching a new PPC (Pay-Per-Click) campaign? One of the first—and most critical—decisions you’ll make is choosing a bidding strategy. While automated bidding has its appeal, we believe Manual CPC bidding is hands-down the best way to hit the ground running.

It all begins with an idea.At its core, programmatic advertising automates the buying and selling of digital ad space. Rather than negotiating ad placements manually, you leverage real-time bidding (RTB) and advanced algorithms to serve ads to the right people at the right time.

With platforms like The Trade Desk and Google DV360, marketers can access detailed insights that improve both precision and performance.

Connected TV refers to any TV that can stream content over the internet—think smart TVs, Roku, Amazon Fire Stick, and gaming consoles. Unlike linear TV, CTV allows advertisers to target viewers with laser precision using programmatic technology.