Launching a new PPC (Pay-Per-Click) campaign? One of the first—and most critical—decisions you’ll make is choosing a bidding strategy. While automated bidding has its appeal, we believe Manual CPC bidding is hands-down the best way to hit the ground running.

It all begins with an idea.At its core, programmatic advertising automates the buying and selling of digital ad space. Rather than negotiating ad placements manually, you leverage real-time bidding (RTB) and advanced algorithms to serve ads to the right people at the right time.

With platforms like The Trade Desk and Google DV360, marketers can access detailed insights that improve both precision and performance.

Connected TV refers to any TV that can stream content over the internet—think smart TVs, Roku, Amazon Fire Stick, and gaming consoles. Unlike linear TV, CTV allows advertisers to target viewers with laser precision using programmatic technology.

Programmatic advertising offers precision, scalability, and real-time optimization—but it’s easy to stumble if you’re not careful. Whether you're new to programmatic or have been running campaigns for a while, some common pitfalls can derail your results.