Why Your Business Should Be Using Programmatic CTV Ads, Especially Right Now

Connected TV (CTV) programmatic ads have emerged as one of the most effective ways for businesses to reach targeted audiences on streaming platforms like Hulu, Peacock, Roku, and ESPN+. With more consumers cutting the cord and turning to streaming services, traditional TV ads are no longer enough. Programmatic CTV advertising offers better targeting, better reporting, and better returns.

If you are looking to grow your business through advanced targeting and measurable results, now is the perfect time to explore this strategy. Barbee Media is currently waiving the programmatic advertising management fee for your first month with a minimum spend of $1,500 per month and a three-month commitment.

This offer allows your business to test the power of programmatic CTV without the typical overhead.

What Are Programmatic CTV Ads?

Programmatic advertising refers to automated media buying that uses data and artificial intelligence to place ads in front of highly specific audiences. When paired with connected TV, you can run commercials on streaming services in front of people who are most likely to buy from you.

Instead of guessing or relying on outdated demographic segments, you can use real-time data to target by:

• Zip code

• Age

• Gender

• Household income

• Interests and behaviors

• Device type

Your ads can appear during high-visibility content on platforms like Paramount+, Tubi, and Sling TV. With detailed reporting and attribution, you can see exactly where your marketing dollars are going.

What People Are Searching and Why It Matters

Here are some of the top search queries related to your services and how they reflect what your potential clients are looking for.

Connected TV Programmatic Ads

This keyword reflects business owners and marketers searching for ways to leverage streaming platforms through data-driven ad strategies. If your business can appear when someone searches this term, you're aligning with high-intent users who are ready to spend.

Programmatic CTV Targeting

This phrase suggests the searcher is looking for tactical implementation. They're interested in how targeting works, what platforms are best, and what kind of ROI to expect. Our strategies at Barbee Media are built around precise targeting that converts.

Should I Use Paid Ads for My Med Spa or Healthcare Business?

This is a critical question for local business owners, especially in high-competition niches like med spas. Programmatic CTV is ideal for med spas because it allows for hyper-local, household-level targeting. You can reach affluent women aged 30 to 60 in your city who are already watching lifestyle content. Unlike Facebook or Google Ads, which are often oversaturated and restrictive, CTV allows you to stand out visually in a less competitive space.

Branded Keywords

This branded keyword shows users are already searching for you by name. If you are running programmatic ads and someone Googles you after seeing a CTV ad, your brand becomes more credible. It is important to control the message and ensure your site ranks when branded searches occur.

Connected TV Advertising Technology

Users searching for this want to understand the tech stack behind CTV advertising. At Barbee Media, we partner with trusted DSPs like The Trade Desk and others to ensure your ads are served efficiently and tracked accurately.

Connected TV and Advertising

A broader term, this indicates someone exploring the general concept of advertising on streaming services. This is an opportunity to educate and convert. Your content should answer questions and establish trust.

Programmatic CTV Solutions

This query suggests the searcher is ready to implement or at least evaluate potential vendors. Having a page or blog post optimized for this keyword can put your business directly in front of decision-makers.

Why Programmatic CTV Beats Traditional Advertising

Let’s compare the three most common advertising channels:

Platform Targeting Precision Cost Efficiency Attribution & Reporting Traditional TV Low High Poor Social Media Ads Medium Medium Medium Programmatic CTV High High Excellent

With CTV, you are not paying for waste. Your budget goes toward impressions served to your exact audience.

What You Get With Barbee Media

Our programmatic and CTV advertising service includes:

• Strategy development based on your goals and audience

• Access to premium streaming inventory

• Custom targeting using first and third-party data

• Full creative guidance or ad production, if needed

• Transparent monthly reporting

• Campaign optimization to improve ROI over time

With our limited-time offer, your first month of management is free when you commit to a minimum ad spend of $1,500 for three months.🚀

Take Advantage of This Limited Offer

If you have ever considered running CTV ads or exploring programmatic advertising, this is the best time to start. You get to test a proven digital strategy with no management fee in month one, and you gain access to a team that knows how to drive leads and revenue through connected TV.

Contact us directly to book your free consultation and claim this offer. 🗓️

Programmatic CTV advertising is no longer just for big brands. It is one of the most cost-effective and scalable ways for local and regional businesses to reach high-value audiences. With the right strategy, you can increase awareness, drive conversions, and see real ROI.

Barbee Media is ready to help you build and launch a programmatic campaign that performs.

Let’s put your brand on the big screen. Literally!