Connected TV refers to any TV that can stream content over the internet—think smart TVs, Roku, Amazon Fire Stick, and gaming consoles. Unlike linear TV, CTV allows advertisers to target viewers with laser precision using programmatic technology.

Programmatic advertising offers precision, scalability, and real-time optimization—but it’s easy to stumble if you’re not careful. Whether you're new to programmatic or have been running campaigns for a while, some common pitfalls can derail your results.