Real Estate
Case Study 1 - Luxury Real Estate – Irvine, CA)
Luxury Real Estate: Lowering Costs, Increasing Leads
About the Client: The luxury real estate company specializes in high-end properties and is dedicated to providing clients with a stress-free home-buying experience, particularly in the luxurious real estate market of Irvine, California.
Challenge: Campaign’s lead count was dropping, CPR was too high.
Strategy: Phased targeting → special ad audiences, conversion optimization, remarketing.
Results:
40 leads in 3 months
Average CPL dropped from $6.63 → $3.29 (50% improvement)
Takeaway: Phased targeting and remarketing can cut costs in half while increasing revenue.
Case Study 2 - Real Estate Marketing Platform
Real Estate Marketing Platform: Scaling Leads with Smart Testing
About the Client: The client is a marketing platform designed to help real estate business owners close deals more effectively. They offer a comprehensive suite of marketing tools tailored specifically for the real estate industry.
Challenge: Needed to attract more qualified leads in a competitive niche.
Strategy: A/B tested multiple creatives (video + image), Facebook lead forms, remarketing, lookalike audiences.
Results:
1,278+ leads in 4 months
CPL reduced to $4.69
Budget efficiency at $1,000/month
Takeaway: A/B testing and targeted interests outperform broad targeting in real estate marketing.
FAQ
-
What is Local SEO, and how is it different from regular SEO?
Local SEO focuses on optimizing your online presence to attract more business from relevant local searches — like “coffee shop near me” or “best real estate agent in [city].” Regular (or national) SEO focuses on broader keywords and doesn’t prioritize geographical location.
-
How long does it take to see results from your Local SEO package?
You’ll start seeing some improvements in your rankings and traffic within 30-60 days, but real traction typically builds by Month 3 as backlinks, citations, and content syndication begin to compound.
-
What happens after the 3-month Local SEO commitment?
You can continue monthly at the same rate — or scale up. At that point, we’ve fixed your foundation and built momentum, so our ongoing work focuses on growth, optimization, and continuous ranking improvements.
-
What platforms do you run paid ads on?
We specialize in Meta (Facebook & Instagram), Google Search & Display, YouTube, TikTok, and LinkedIn Ads. During your strategy session, we’ll recommend the best platform(s) based on your goals, audience, and offer.
-
How long does the full launch process take?
Typically 7–10 business days from strategy call to launch — depending on creative turnaround and platform approval times.
-
What happens during the 3 months?
Month 1: Strategy, creative development, campaign setup, and launch
Month 2: Performance analysis, A/B testing, and creative refresh if needed
Month 3: Optimization for scale, refining targeting, expanding winning ads
Our Services
At Barbee Media, we’re not just a marketing agency — we’re your dedicated growth partner. Our boutique approach combines strategic insights with hands-on execution to help you build a stronger brand presence, attract the right audiences, and generate lasting results. Whether you need SEO, paid ads, design, or full-service marketing support, we tailor our services to fit your unique goals.