The Business Launch Kit
Marketing Tools Made Simple. A step-by-step guide to plan, promote, and track your business without the noise.
Marketing Plan Made Simple
Step 1: Know What You’re Offering
What’s your business called?
What do you offer (in plain English)?
Who benefits from it the most?
Why should someone choose you instead of the other guy?
Step 2: Set Simple Goals
Think small and specific. You can update these over time.
- Get 10 Google reviews in 30 days
- Grow Facebook page to 100 followers in 60 days
Goal:
Deadline:
Notes:
Goal:
Deadline:
Notes:
Goal:
Deadline:
Notes:
Step 3: Choose Where You’ll Show Up
Here’s a list of simple ways to get the word out. Choose 2–3 that fit your comfort level.
Step 4: Plan What You’ll Say
Customers want to know: What’s in it for me?
- Problem you solve: “We make bookkeeping simple for local business owners.”
- Benefit: “No jargon. Just reliable service and fair pricing.”
- Call to Action: “Call today for a free quote.”
Step 5: Weekly Marketing Habits
Even a little consistency goes a long way.
- Tuesday: Post on Facebook (15 min)
- Friday: Ask for a review (10 min)
- Thursday: Send email (20 min)
Task: Day: Time:
Task: Day: Time:
Task: Day: Time:
Google Business Profile Setup Guide
Why This Matters
Google Business Profile helps people find you when they search for businesses like yours. It’s your digital storefront.
Step 1
Go to google.com/business and click “Manage Now.” Sign in with your Google account.
Step 2: Enter Your Business Info
- Name
- Category (like “bookkeeper” or “lawn care service”)
- Address or service area
- Phone and website
Step 3: Verify Your Business
- Most common: Google mails a postcard with a code
- Some may get phone or video verification
Step 4: Add Details
- Add hours, description, logo, cover photo, and more
- List your services
- Add business attributes (e.g., Women-led, Veteran-owned)
Step 5: Post & Stay Active
- Add a photo or short post every month
- Ask for reviews and reply when you can
Remember: Customers often find you here before they ever visit your website.
Beginner-Friendly Ad Strategy Blueprint
What Makes a Good Ad
- Clear message (what you do, who it’s for)
- A real benefit (why it matters)
- Call to action (what to do next)
Headline: Get Professional Help Without the Hassle
Body: We help small business owners stay organized, save time, and reduce stress. Local. Affordable. Trusted. Call today.
Where to Run Ads
- Google: for people actively searching
- Facebook/Instagram: for general awareness
- Start with $5–$10/day
Where the Ad Should Lead
- Google: to a page about the service offered
- Facebook/Instagram: to your homepage or a contact form
Avoid
- Talking only about yourself
- Skipping the call to action
- Sending traffic to a cluttered site
Checklist
Tracking Worksheet with UTM Builder
Why UTMs Matter
UTMs are small codes you add to links so you can track where your website traffic is coming from.
Build Your UTM
https://yourwebsite.com/page?utm_source=facebook&utm_medium=paid&utm_campaign=springpromo
Worksheet
Website URL:
Source (facebook, google, email):
Medium (paid, organic, email):
Campaign Name:
Content (optional ad variation):
Use Google’s UTM builder here: Campaign URL Builder
Need help setting up tags and tracking? Book a call: Barbee Media Discovery Meeting.
90-Day Marketing Launch Timeline
Month 1: Setup
- Google Business Profile live
- Website launched
- Social media profiles created
- Marketing plan written
- First 5 posts scheduled
Month 2: Activity
- 1–2 social posts per week
- Ask for Google reviews
- Begin simple ad campaign ($5/day)
- Add new Google photo
- Send first email newsletter
Month 3: Optimize
- Review ad performance
- Remove what’s not working
- Add testimonials to your site
- Share customer story or success
- Consider retargeting or new ad channel
Bonus: Recommended Tools for New Business Owners
These are tools we personally use or trust:
- LegalZoom – Business formation, EIN, contracts
- Canva – Design templates and brand kits
- Squarespace – Easy-to-use website builder
- Google Workspace – Business email and file sharing
- ActiveCampaign – Email marketing automation
- ConvertKit – Email list-building tool for creators
- Calendly – Scheduling tool
- 1Password – Secure password storage
- ThriveCart – If you’re selling digital products or courses
Affiliate disclosure: Some links may earn a commission, but we only recommend tools we believe in.
ROI Calculator & Access
Want to see your potential ad performance before you spend a dollar? Get our free ROI Calculator and the full guide here:
Prefer to talk it through? Book a free discovery call.
Social Media Starter Pack
What This Is
You don’t need to dance, go viral, or post every day to make social media work for your business. This guide will show you how to keep it simple, consistent, and useful—even if social media isn’t your thing.
Step 1: Choose One Platform to Start
If you’re just starting, pick ONE of these:
Step 2: Set Up a Basic Profile
What to include:
Step 3: What to Post (30 Easy Ideas)
Here are 30 post ideas you can use right away:
Step 4: Keep It Going
Week 2: Behind-the-scenes + helpful tip
Week 3: Product/service spotlight + offer
Week 4: FAQ + Thank-you post
Repeat monthly with variations.
Step 5: Download Your Templates
Your kit includes Canva templates for:
You’ll find the link to these templates in your main ZIP download folder.
Reminder: You don’t have to be flashy to be effective. Real, helpful content wins every time.
Need help running ads or growing your visibility? Book a free call here: Barbee Media Discovery Meeting.